26 Jul '14, 8am
Interesting look at what the worlds biggest brands paid for their logo designs
The title is nice, but it’s not true. Most of these prices are for far more complicated process than just designing a logo. A team of top-creative people is engaged for a long period of time with a certain project. Research, analytics, reports, meetings, expenses, work, revisions, more work and more revisions, presentations, etc. Some companies just make a PR by not giving the details that actually the price is not only for designing the corporate identity, but for making and printing a lot of various advertising materials. So the whole contract is for 1.000.000 – but the logo is just a small part of it. Also at the end if the logo costs officially 1.000.000 – you have huge % of VAT and corporate taxes.. and the real price is far less than the announced.