24 Sep '12, 9am

#Singapore Maybelline long-lasting lipstick doesn't last, lawsuit says: Maybelline should blush, and pay up

#Singapore Maybelline long-lasting lipstick doesn't last, lawsuit says: Maybelline should blush, and pay up

Lipsticks are seen in the Maybelline booth at the Fall 2010 collections during New York Fashion Week February 15, 2010. (NEW YORK) Maybelline should blush, and pay up, for overstating how long it takes a popular brand of lipstick and lip gloss to wear off, according to a lawsuit filed on Friday. Three women sued the cosmetics maker saying its Super Stay 14HR Lipstick and Super Stay 10HR Stain Gloss wear off and fade after only a few hours. Carol Leebove, Wanda Santa and Denise Santiago accused the unit of L'Oreal SA of falsely advertising the staying power of both products, which sell for about $9. According to a complaint filed in the U.S. District Court in Manhattan, Maybelline misled consumers by claiming that the lip gloss "stays vibrant and shiny, yet transparent, and won't fade" for 10 hours, and that the lipstick has "super staying power". Rebecca Caruso, a spokeswo...

Full article: http://shopping.insing.com/feature/maybelline-long-lastin...

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