26 Aug '15, 1pm

How influencers fake their follower count

How influencers fake their follower count

scroll through their follower list and see a lot of profiles with no photos, with usernames like @4hrghhjs_skkfjkhs, chances are they’re bots watch an Instagram account and see the count go up by 100 or a round number every day, chances are they are bought. Actually, almost 100% confirmed bought cos how can it be a coincidence every day increase 100? notice that the number of likes/comments are extraordinarily low compared to their followers, chances are the followers are fake too. Bots don’t like or comment. There’s no formula for calculating interaction rate but I guess 3-4% and more is decent? If you have 100K followers and 1000+ likes (1%) I’d wonder if you bought followers. Another general trend is the less followers you have, the higher your interaction rate should be cos at a lower count it’s easier to have more likes in proportion. So even if you have 15K followers...

Full article: http://fourfeetnine.com/2015/08/25/how-influencers-fake-t...

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