Andrew Chow's 7 Life Lessons about the Entrepreneurship Journey via @grace_tan

Andrew Chow's 7 Life Lessons about the Entrepreneurship Journey via @grace_tan

7. The way to effective marketing of an entrepreneur’s business often lies in his personal branding. Once your name and what your forte is has become deeply rooted in the minds of people around you, you literally multiply yourself many folds. Personal branding is about building your profile, knowing which partners you want, which publication to produce, what media to connect with, which charity to serve and also what awards you want to win to showcase your spirit of enterprise.

Full article: https://workingwithgrace.wordpress.com/2012/04/28/andrew-...

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