26 Aug '13, 3am
Screenshot on the day of the launch Biased or not, FV KIDS couldn’t have come at a better time for me. Hehe. The decision to expand the target market for FV was a natural one because we have a lot of mommy customers. While they shop for themselves, they can shop for their kids too and earn reward points as a family that can be converted to cash value. I was really nervous leading up to the launch. The womenswear market, I can sort of understand already with 2 years hands-on experience in FV operations. But kids…. man, that’s a whole other market! Those mini fashionistas are cute but they don’t have credit cards, yo! We needed to flirt with the moms. Hehe. We did our research months before we launched and the hard part was to gather good local kidswear designers. Wanting to stay true to supporting local designers like FV WOMEN, I insisted only local and Asian companies doin...