19 Sep '14, 2pm

People all over the world are waiting in line for the iPhone 6 today. The Frenzy for First is alive and well:

People all over the world are waiting in line for the iPhone 6 today. The Frenzy for First is alive and well:

Early Adoption, It’s So Mainstream As we set out on our Webby Talks tour this fall, we had a pretty good idea that “The Frenzy for First " would resonate with the digital companies we visited. From funding Kickstarter projects , to lining up for exclusive baked goods , to real-time marketing , and queueing for apps , first was definitely not the worst when it came to staying on trend this past year. And today, we’re excited to share the results of a survey we conducted with Harris Interactive that has proven that early adoption is just as big as we thought it was. With 56% of Americans saying that they have been the first amongst their network to try a new product, technology, or service, these findings reveal a seismic cultural shift, as the historically small community of early adopters expands to a much broader audience. Social media is the catalyst, with the “firsters,...

Full article: http://tumblr.webbyawards.com/post/74175656745/early-adop...

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