23 Feb '12, 1am

The story of the BIG Kueh Lapis...

The story of the BIG Kueh Lapis...

The watercolour print design didn't work for me, so I tried something bolder - just flat broad lines of colour to represent each layer of the Kueh Lapis . I experimented with various scales, positions and directions of the kueh and tried different coloured backgrounds, but sticking with neutral shades so that the kueh's colours stood out. It's important to see the scale against a real body so I enlisted the help of my lovely assistant (she's actually my sales & marketing executive) to pose with my printed sheets of paper. Once I was happy with the scale, I tweaked the final artwork and sent it off to the fabric printers! This print was named the "Big Kueh Lapis" and was meant for the hello hansel label since that label is targeted at fun and playful weekend wear. Up next, developing a print for the dressier

Full article: http://thehanselblog.blogspot.com/2012/02/ss12-print-deve...

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Read between the Kueh Lapis lines...

Read between the Kueh Lapis lines...

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Big Brother!

Big Brother!

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SS12 theme artwork & special kueh hangtag!

SS12 theme artwork & special kueh hangtag!

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Jo's first go at fabric print development for SS12 - what do you think?

Jo's first go at fabric print development for S...

thehanselblog.blogspot.com 20 Feb '12, 5am

My first approach in developing the Kueh Lapis into a fabric print design was to create something happy and pretty and fem...

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Check out this article on

Check out this article on

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