22 Feb '12, 2am

Blog Post: Street Chic – 100% Organic Nudie Jeans

Blog Post: Street Chic – 100% Organic Nudie Jeans

There are jeans and there are jeans. Cult denim label Nudie certainly does not produce the kind of low quality, faddish jeans that the fast fashion ‘revolution’ seems to demand these days. Instead, this Swedish brand walks in the opposite direction and embraced the process of creating beautiful slow denim. Utterly committed to the eco cause, the use of organic cotton is not merely a seasonal trend for Nudie. In fact, its long-term goal is to use organic cotton exclusively. More than 10 years after its founding in 2001, the company has finally fulfilled this ambitious vision with it’s A/W 2012 collection, which is made entirely from organic cotton! More than just a gimmicky attempt to appeal to the tree-huggers among us, Nudie’s latest denim collection features pocket linings, buttons and rivets that are made from organic raw materials as well. Such attention to details sho...

Full article: http://mandaringallery.com.sg/blog/2012/02/street-chic-10...

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Zomg totally can relate =____= -- by @fourfeetnine

Zomg totally can relate =____= -- by @fourfeetnine

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