25 Mar '13, 5am

#Singapore Beauty Banter: How to avoid a digital perm disaster: The must-dos before embarking on this expensiv...

#Singapore Beauty Banter: How to avoid a digital perm disaster: The must-dos before embarking on this expensiv...

As much as I loved the long, straight rebonded hair phase… fine, I didn't. I hated it. I am thrilled about this beauty trend from Asia – the digital perm. I love the look, so – being a beauty junkie – booked an appointment with the nearest hair salon I could find (mistake number one, more on that later), and early awaited having soft waves in my shoulder length hair. Unfortunately all I got was a five hour session at the salon, resulting in no waves and years of damage that my hair has only just recovered from. And from my several Google-search panic sessions, I learnt that this is one common complaint about digital perms – that once you've left the salon, the curls almost instantly fall "flat", and are never seen again. After speaking to several friends who have had successful digital perms, and a consultation with Eugene Ong, managing director at Urbanhair by Ginrich , h...

Full article: http://shopping.insing.com/feature/how-to-avoid-a-digital...

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