1st Storey

#Singapore 1st Storey: A pop up menswear shop that should stick around longer

We’ll come out and say it—Singaporean men are not exactly lauded the world over for their fashion nous. While most of us are hardworking and adept at number crunching, we don’t exactly set the sartorial world alight. That being said, there are brave individuals out in this fair island who are quietly working to combat this sad state of affair and one of them is the good people over at 1st Storey. This local pop up store is located at the über hipster neighbourhood of Tiong Bahru. Refreshingly, they stock only items for the fashion forward bloke—the same bloke who has been looking at all the shiny new malls popping up around him and complaining that there is a lack of options for someone like him. The store itself pretty much has the same laid back atmosphere as the neighbourhood that it is located in. Relax and breezy, the shop encourages laid back browsing and simply taki...

Full article: http://shopping.insing.com/feature/1st-storey/id-83653f00