27 Mar '12, 8am

New blog post: News of Herve Leger Sale

New blog post: News of Herve Leger Sale

The couple ranks fun and frivolity among life’s most important elements. But though Max calls himself “the clown” of the company, both he and Lubov are intensely serious about their work. “Passion” is the word Lubov invokes when asked what drives her out of bed and into BCBGMaxAzria’s Spartan-feeling Vernon, California, headquarters at the crack of dawn every day. Hervé Léger by Max Azria’s curve-hugging bandage dresses are also favorites among fashion-savvy celebs including Kate Bosworth and Victoria Beckham, while stars such as Sophia Bush, Joy Bryant, and Emmanuelle Chriqui are die-hard BCBGMaxAzria fans. “Celebrities are very important to our business because they represent the dream,” says Max. “For me, it’s exciting to work with celebrities,” adds Lubov. “I admire women who have confidence—women for whom it’s not about the clothes but how they wear them. And I love w...

Full article: http://www.singaporesales.sg/2012/03/27/news-of-herve-leg...

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New blog post: Herve Leger Outlet

New blog post: Herve Leger Outlet

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Stay up to date with the latest #EarthHour news at

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Robinsons Expo Sale 2012 | Cosmetics | Great Deals Singapore via @GreatDealsSG

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