10 Mar '17, 7am

dUCk in

Overall, we had 43 interested buyers for dUCk, each representing either a multilabel store or an e-commerce website and what’s interesting was that they came from different countries. I told my team don’t rush into anything yet, just research each one a bit more to see if they’re suitable to dUCk. Sadly, I didn’t find many that fit our branding and how we want to position our brand. We also have to decide how we want to position dUCk there, is it premium or not, is it purely Muslimah (which is going to be really niche) or not, is it exclusive or not. Strengthen our brand first, I told the team, before we even think about expanding. We don’t have to do things just because of external pressure or the trend seems to show everyone is going there. I’m going to take my time on this, but it’s really nice to learn the market there, and that there is potential for dUCk in London. W...

Full article: http://www.proudduck.com/2017/03/duck-in-london/

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