15 Feb '16, 1pm

Think you know what cruelty free means?

If cruelty free is important to you, the best thing to do is get to you know your brands. (And what beauty guru doesn’t love to learn more about her stash anyway?) Learn where they make their items – this can be s huge indicator as companies that do everything in-house are way more likely to closely monitor the process. Secondly, learn what’s in them and what’s likely to be tested using animals – often “new” ingredients are. Read the label beyond the tag line – you want to know the facts. And when you can’t discern between a genuine commitment to cruelty free and a clever marketing strategy – why not shoot them an email or send them a tweet and ask? The brands truly invested will be thrilled to tell you the truth behind their product!

Full article: http://michellephan.com/under-the-label-what-cruelty-free...

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