29 Aug '11, 3pm

Do Mascara Commercials Need to Get Real?

Do Mascara Commercials Need to Get Real?

It has been a pet peeve of mine too, to see extreme fake lashes on mascara ads. The lashes are so 'in-your-face-fake'. Companies should be honest abut the product and the uses plus benifits it has to offer. That being said, almost all the make up companies air brush and Photoshop their ads regardless of what product they are selling. Perfect, flawless foundation? The miracle anti wrinkle moisturizer? Smudge proof lipstick? I think not. But perhaps at this day and age of consumerism, a 'boost' -in this case, fake lashes- is needed to dramatize and glamourize the individual ads.

Full article: http://www.michellephan.com/post/do-mascara-commercials-n...

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